Tuesday, March 19, 2019

THE real #KASILIFE





What comes to mind when i say KasiLife ? Let me guess guns, gangs and violence am i right or am i right! The instant thought of ekasi brings fear and horror to those who don't live there because of the constant negative media coverage of the kasi/township. What you don't get to hear an see is the rich culture of kasi life and the spirit of Ubuntu that lives within the people and drives their communities. Kasi Life is more than the horror stories parents choose to tell their suburban bred kids nits a burst of south african originality uya cava! Now that we've introduced Kasi taal let us discuss the difficulties and opportunities in venturing on this topic as a public relations practitioner.

 LETS FIRST CHAT ABOUT THE DIFFICULTIES..


STEREOTYPE 

Trying to venture in a kasi life campaign definitely be difficult because of the way people perceive and view they township from the outside. When you're trying to post about a positive and vibrant image of the township/kasi you are competing with hundreds of other post about the crime happening in the township that it would be hard to convince your social media audience that the township is a great place as they already have a mental image and negative connotation of kasi life.

LACK OF COMMUNICATION WITH KASI BRED PEOPLE

When promoting this campaign you will need back up from people who actually life the kasi lifestyle and can testify of the good that happens in the kasi. Unfortunately, you may struggle with this because a vast number of the kasi community have no access to the internet for online communication and thus cannot access social media so as to speak on their kasi life experience.

NOW LETS CHAT ABOUT THE OPPORTUNITIES..


 BRING THOSE TOURISTS FORTH!

As an aspiring public relations practitioner i know very well that promoting a good and attractive image of something will raise interest on it. Its simple really, through such a campaign there will be a boost for the tourism in the country, ultimately benefiting the economy. Posting the vibrant culture of kasi life on social media will compel people to want to visit the kasi/township to experience that lifestyle.


GOOD NEWS FOR LOCAL BUSINESSES

Compelling more people to visit the kasi/township through attractive social media post about kasi life will mean better business for our local businesses. This campaign can go as far as creating job opportunities because people will start businesses in the township so that tourist and people who are visiting can support them and ultimately creating finance and income for them and their families.




This campaign will need some serious people skills and marketing skills from you as a public relations champion. You will need to know how to speak to the people in the townships so they can help create that positive image this campaign needs, you must also get people from the township to do some campaigning and posting themselves to keep audiences up to date on whats happening in the townships so they can want to visit and see for themselves, tourism is important why? because tourism growth equals economic growth for our beautiful country.



 


Sunday, March 17, 2019

Lets talk about #Abortion


I know what you're thinking, abortion is such a taboo topic of discussion mostly because it causes conflict and aggressive debates between people who are for or against it. However, i will take this risk so lets chat. What is abortion ladies and gentlemen? Abortion is the deliberate termination of pregnancy. As a public relations practitioner you need to be well aware of the disadvantages and advantages of discussing this topic on social media, let us now educate ourselves further.

Advantages


                                                                             Educate

You can use social media to educate women who are considering abortion of the procedures and possible side effects that they will undergo as a result of abortion. This will help women be aware of the outcomes of abortion before making any decisions.

Safe sex

discussing abortion will help promote SAFE SEX, something the youth especially needs to get in  line with, according to statistics the youth are the largest demographic having abortion so promoting safe sex will help decrease the number of people having abortions. Since the youth are also the largest group using social media it will be easier to raise awareness through the social media channel.


Disadvantages

Religion 

Most religions consider abortion as unholy and is shamed upon so discussing it may cause an uproar of angry people. Many religions have different historical perspectives on the immortality of religions, so try your best to tip toe around this subject.



                                             

      Sensitivity

Most people feel like abortion is a sensitive issue and would rather refrain from discussing it, i mean the last thing most people want is to scroll through their social media timeline and see insensitive posts on abortion and the last thing you need as a public relations practitioner is for people to lash out at you.










How do i go about the topic of abortion you ask? Take notes:



  • Avoid picking sides when addressing the public on social media. You as a public relations practitioner need to educate not be a prosecutor. 
  • Be as discreet as possible. make sure that you have addressed the topic with the sensitivity it deserves.
  • Your content must be mutual. It must not favour one side over the other.